Disney has had a challenging run of late.
CEO Bob Iger’s attempts to stop the bleeding have failed thus far.
And this Hollywood actor completely blindsided Disney with one admission that has fans enraged.
Disney CEO Bob Iger is back in control after organizing a corporate coup to oust his handpicked successor, former Disney CEO Bob Chapek.
The corporation’s board of directors gave Iger a mandate to restore the company’s profitability after it famously leaned into woke extremism and paid the price.
One film franchise that people are eager to see return is National Treasure.
Blockbuster results
The original National Treasure film earned $348 million worldwide after its 2004 release, while the 2007 sequel raked in another $459 million.
However, National Treasure’s lead actor, Nicolas Cage, had some bad news for fans anticipating a trilogy.
During an interview with Screen Rant, Cage said, “No, there is no National Treasure 3. If you want to find treasure, don’t look at Disney, okay? It’s not there.”
Some members of Disney’s Board would certainly agree with Cage’s assessment that the treasure at Disney is “not there.”
Disney’s efforts to put allegiance to woke extremism over profits spurred a board power struggle aimed at wresting control away from Iger.
While fans might be eager for a third National Treasure film, the franchise’s Disney+ spinoff series, National Treasure: Edge of History, did not fare so well as it was canceled after only one season.
Other considerations
Hollywood producer Jason Reed explained that Disney was not able to fully capitalize off the film franchise in terms of branding.
“I think part of what happened. . . even though the movies themselves were extremely successful and had a really strong fanbase, it’s a movie that gets brought up all the time, particularly the first one,” Reed explained. “Unfortunately, the company was never able to capitalize on it as a franchise.”
“It makes it look harder to a company like Disney to focus resources on something when they can go make Toy Story or go buy a cruise ship,” he added.
In other words, National Treasure theme park rides and other Disney crossover products were not big winners.
For the time being, if Cage is right, fans should stop digging for National Treasure at Disney.
