Bud Light is pulling this desperate stunt to save the brand from utter ruin

Photo by Forest & Kim Starr, CC BY 3.0 US, https://creativecommons.org/licenses/by/3.0/us/deed.en, via Wikimedia

Bud Light is willing to try anything to lure back working-class customers who fled the brand after it went all-in on woke extremism.

It’s reaching deep into its bag of tricks to try and win them back.

Now Bud Light is pulling this desperate stunt to save the brand from utter ruin.

Bud Light is still being decimated by the boycott that broke out against the company nearly one year ago after it went all-in on forcing woke extremism on its customers.

That’s why the embattled light beer brand is scrambling to figure out how to appeal to its former core customer base.

Now, the company is launching a new appeal to patriotism to tug on the heartstrings of working-class patriots nationwide.

Bud Light putting an America Farm label on its bottles and cans

Bud Light’s Belgian parent company, Anheuser-Busch InBev, is adding a new label to its beer cans and bottles touting its supposed commitment to American agriculture.

The brewing conglomerate became the first company to earn the U.S. Farmed Certification seal from the American Farmland Trust (AFT).

Companies that source at least 95% of their ingredients will be eligible for the certification. 

AFT is a nonprofit made up of agribusinesses and left-wing charitable foundations that touts its commitment to helping American family farmers stay on their land.

Busch Light, Budweiser, Bud Light, and Michelob ULTRA will begin using the seal on containers in May.

“American farmers are the backbone of this country, and Anheuser-Busch has been deeply connected to the U.S. agricultural community and committed to sourcing high-quality ingredients from U.S. farmers for more than 165 years – that’s who we are,” Anheuser-Busch CEO Brendan Whitworth said. “We source nearly all the ingredients in our iconic American beers from hard-working U.S. farmers – many of whom we have worked with for generations. The U.S. Farmed certification takes our commitment to the next level, and we are proud to lead the industry in rallying behind American farmers to ensure the future of U.S. agriculture, which is crucial to our country’s economy.”

Bud Light thinks its customers are stupid

Bud Light has tried to tout its commitment to America and patriotism after its woke controversy by using promotions, like camouflaged and American flag-themed cans, along with partnering with Folds of Honor, a charity helping the children of fallen veterans.

The U.S. Farmed Certification seal is another cheap appeal to patriotism to get customers to grab the beer at the store.

But it shows they’ve learned nothing from going all-in on woke extremism.

On the AFT website, the nonprofit touts its commitment to fighting climate change and promoting diversity, equity, inclusion, and justice (DEI).

“We recognize that social and racial injustices are entrenched in the history of our nation and our agricultural system and that we cannot fully appreciate either without acknowledging genocide, land theft, enslavement, and other injustices perpetrated against Indigenous, Black, and other marginalized peoples,” AFT’s DEI statement on its website.

Bud Light is trying to slap a seal on its bottles and cans from a woke, left-wing nonprofit to fool customers into thinking the company is committed to American farmers and values.

But the brand has clearly learned nothing from its woke debacle.