Roger Goodell let woke rapper Bad Bunny perform in Spanish at the Super Bowl and said the show would be an exciting, united moment.
Now one decision is making it look like the opening act.
And Megyn Kelly asked one question about the Super Bowl that Goodell has no good answer for.
Goodell Opens the Door to an Overseas Super Bowl and an NFL Team in London
NFL Commissioner Roger Goodell told German broadcaster RTL/ntv this week that he has "no doubt" the league will eventually place a permanent franchise outside the United States – and made clear that an overseas city could one day host the Super Bowl itself.
"There are definitely international cities that could host something like that," Goodell said.
The 2026 NFL season features a record nine international games spread across four continents – Melbourne, Rio de Janeiro, London, Paris, Madrid, Munich, and Mexico City.
NFL owners voted earlier this year to expand that ceiling to ten international games per season starting in 2027, with Goodell eyeing sixteen – one for every team – as the long-term target.
Goodell has said publicly he believes London could support not one but two permanent NFL franchises.
The Super Bowl has never been played outside the United States.
Megyn Kelly Had One Question About the NFL's International Expansion
Megyn Kelly, host of The Megyn Kelly Show on SiriusXM, didn't need a long setup.
"Playing the Super Bowl outside of America would be like celebrating July 4th in England," Kelly told the New York Post.
That line captures something Goodell's revenue projections cannot account for.
Legendary sports agent Leigh Steinberg told Fox News Digital that the Super Bowl has become "a convention of Americana" – not just an entertainment event but a cultural one, where business, politics, and sport descend on a single American city in a way no foreign venue can match.
Kelly kept going.
"What could Goodell be thinking? Football is a quintessentially American sport – created in America by an American, in and with the support of American cities."
"Why would we ever celebrate its biggest, most exciting, most-watched moment (and give all of the revenues that come annually to an American host city) outside of our own country?"
Dave Portnoy, founder of Barstool Sports, backed Kelly during a Friday appearance on Fox Business Network's Varney & Co.
"It's a good idea for the owners, I suppose," Portnoy told anchor Stuart Varney. "It's a bad idea for fans."
Portnoy called out the time-zone math Goodell's team prefers not to discuss publicly.
A Super Bowl kicking off at the traditional 6:30 p.m. Eastern time would start at 11:30 p.m. in London – and push past midnight in Paris and Madrid.
"No NFL fans want to be traveling to London or places to watch play with weird times," Portnoy said. "I don't think the players do it."
This Is What Goodell Does When NFL Owners Want a New Revenue Stream
"Me, you, and anybody with a brain could expand the NFL," Portnoy said on Fox Business. "It's the most dominant product in the United States."
Portnoy's right – and that exposes the core problem with Goodell's vision.
The NFL isn't going global because fans demanded it – it's going global because the league has already saturated the domestic market and Goodell wants to keep growing revenue.
In 2018, Goodell said owners viewed hosting the Super Bowl partly as a reward for cities with NFL franchises – a position that put an overseas game firmly out of reach.
By 2024, he said he would not be surprised to see the game eventually played internationally.
Now he's telling German television that international teams are inevitable and that international Super Bowls are next.
No fan voted for this.
No congressman approved it.
The commissioner who spent the last decade lecturing America about unity is preparing to ship the country's signature sporting event to a foreign city so the owners can unlock a new revenue stream.
Portnoy cut through the spin: "It's just expanding the bottom line. That's all he cares about."
Goodell is asking American fans to surrender the one game they don't share with anyone – and selling it as progress.
Sources:
- Ariel Zilber, "Megyn Kelly and Dave Portnoy blast NFL's Roger Goodell for suggesting Super Bowl could be played outside US," New York Post, August 21, 2026.
- "Goodell: 'No Doubt' NFL Will Have Multiple Teams Overseas — Super Bowl Too," Sportsnaut, August 2026.
- "Legendary sports agent Leigh Steinberg slams notion of overseas Super Bowl: 'Convention of Americana'," Fox News Digital, March 22, 2026.
- "Roger Goodell says NFL will add an international team at some point," CBS Sports, August 2026.
- "Why Do People Boo Roger Goodell?" College Sports Network, April 24, 2026.