Gavin Newsom launched a book tour bragging about what a great job he did running California.
He forgot to mention what investigators just dug up about his wife and California’s Education Department.
California's press corps buried it for years but the presidential spotlight just turned on.
The Representation Project Scheme California Media Buried
Jennifer Siebel Newsom – Gavin's wife – made a series of documentaries pushing "toxic masculinity" theory and radical sexual politics at children.
Her nonprofit, The Representation Project, licensed those films to K-12 schools across the country – charging up to $1,500 per screening.
Her for-profit company, Girls Club Entertainment, produced them and collected fees from the nonprofit.
Siebel Newsom pulled a salary of $150,000 from the nonprofit, plus up to $150,000 in additional reimbursements annually.
The nonprofit raked in more than $3 million in film sales and licensing fees.
Girls Club Entertainment received roughly one-third of the “charity’s” spending.
And who helped push those films into classrooms?
Her husband's own California Department of Education.
Newsom's Board of Education formally recommended Siebel Newsom's films in controversial 2019 health education guidelines – right after he became governor.
In 2020, the state Department of Education promoted the films again through a feel-good "learning" initiative – partnering directly with Siebel Newsom's state-sponsored Office of First Partner to do it.
The Representation Project had already bragged in a 2014 tax filing that its films were being used in 1,000 California government schools.
By 2021, Siebel Newsom claimed her films had reached 2.8 million students across all 50 states.
Gavin Newsom appears in two of those films – cast as a champion of women's rights, delivering lines that read like campaign speeches.
Even The New York Times called one of the films "disingenuous," noting it was directed by the spouse of a major Democrat politician without disclosing that relationship to viewers.
Radical Gender Films in California Classrooms While Kids Failed Reading and Math
While California children were absorbing Siebel Newsom's indoctrination films, they were failing to learn to read and do math.
Only 47 percent of California students met statewide reading standards in 2024.
Less than 36 percent met math standards.
California's scores trail states that Newsom publicly mocks as "culturally backward" – including Mississippi.
What were those children learning instead?
The Representation Project's lesson plans forced students through a "Privilege Walk" – sorting children by race, sex, sexual orientation, and income.
Middle schoolers were quizzed on terms like "pansexuality" using a diagram called "The Genderbread Person."
In one school district, the uncensored version of Siebel Newsom's film The Mask You Live In – containing profanity and references to pornography – was accidentally shown to middle schoolers.
A government watchdog found the films contained images pulled directly from pornographic websites, their web addresses visible onscreen.
One commentator in the lesson plans told students they needed to "express shame and sorrow about who we are and what we've done" as a society.
The lesson plans also pushed students toward political organizing – urging them to vote for politicians who support Siebel Newsom's preferred agenda.
Tax dollars funded films produced in a $9 million mansion, pushed into classrooms by the governor's own education board, designed to make children feel ashamed of America and vote like Democrats.
Gavin Newsom 2028 and the Record He Hopes You Never Read
This is what Gavin Newsom doesn't want anyone thinking about while he's on a book tour that’s laying the groundwork for his upcoming Presidential campaign.
He's out there right now – selling America on the idea that California is a model worth copying.
Newsom’s former chief of staff was charged with corruption.
California burned through a $68 billion deficit while handing out Medicaid to illegal aliens.
And his wife ran a $3 million film operation while his own education board pointed classrooms straight at her movies.
Donors to Siebel Newsom's nonprofit – AT&T, Comcast, Pacific Gas & Electric, Kaiser Permanente – were simultaneously lobbying the Newsom administration. The Sacramento Bee flagged the conflict. California's media moved on within a week.
Democrat rivals are already telling reporters that Newsom's California record is "exploitable" and loaded with personal baggage. Investigators are being paid to find everything Sacramento's press corps ignored for a decade.
The classroom-to-mansion money pipeline is exactly the kind of story that haunts a presidential campaign – specific, visual, involving children, and impossible to explain away.
French Laundry was one dinner during the pandemic. This was six years of state government steering kids toward his wife's films while she banked the licensing fees.
They buried this in California. Nobody's burying it now.
Sources:
- Annie Gaus, "Gavin Newsom's wife pushed weird gender films into California classrooms — while paying herself a fortune," New York Post, March 9, 2026.
- "Gavin Newsom's wife's films shown in schools contain explicit images, push gender ideology, boost his politics," Fox News Digital, January 20, 2023.
- "Gavin Newsom's wife pushed state funding that benefits her own nonprofit," Fox News Digital, February 13, 2023.
- "Representation Project," InfluenceWatch.
- "California still lags behind pre-pandemic reading and math scores on national assessment," EdSource, January 29, 2025.
- "Inside the emerging push to knock Newsom off his perch as the Dems' 2028 frontrunner," Axios, December 15, 2025.